01138nam a2200217Ia 4500 CTU_157223 210402s9999 xx 000 0 und d 27 303.4 A557 Andreasen, Alan R Marketing social change : Changing behavior to promote health, social development, and the environment Alan R. Andreasen. San Francisco Jossey-Bass 1995 Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world. Social marketing,Social change,Social problems Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ