APA Citation

Lehmann, D. R. (2005). Analysis for marketing planning. Boston: McGraw-Hill/Irvin.

Chicago Style Citation

Lehmann, Donald R. Analysis for Marketing Planning. Boston: McGraw-Hill/Irvin, 2005.

MLA Citation

Lehmann, Donald R. Analysis for Marketing Planning. Boston: McGraw-Hill/Irvin, 2005.

Warning: These citations may not always be 100% accurate.