rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analysis for marketing planning
  title info: title
  name:
    name part: Lehmann, Donald R
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill/Irvin
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
  note: Donald R. Lehmann, Russell S. Winer
  subject:
    topic: Marketing analysis,Strategic planning,Marketing strategy,Chiến lược Marketing,Phân tích chiến lược Marketing,Phân tích Marketing
  classification: 658.8
  classification: L523
  record info:
    record creation date: 210402
    record identifier: CTU_158707