Kotler, P. (2003). Marketing management. Upper Saddle River, N.J: Prentice Hall.
Chicago Style CitationKotler, Philip. Marketing Management. Upper Saddle River, N.J: Prentice Hall, 2003.
MLA CitationKotler, Philip. Marketing Management. Upper Saddle River, N.J: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.