rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: A
    title: framework for marketing management
  title info: title
  name:
    name part: Kotler, Philip
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Upper Saddle River, N.J
    publisher: Prentice Hall
    date issued: 2003
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.
  note: Philip Kotler
  subject:
    topic: Marketing,Quảng cáo
  subject:
    topic: Management,Quản trị
  classification: 658.8
  classification: K87
  record info:
    record creation date: 210402
    record identifier: CTU_158994