01068nam a2200217Ia 4500 CTU_159153 210402s9999 xx 000 0 und d 75 796.0698 F971 Fullerton, Sam Sports marketing Sam Fullerton Boston McGraw-Hill/Irwin 2007 Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. Sports Marketing Giang Trung tâm Học liệu Trường Đại học Cần Thơ