01549nam a2200205Ia 4500 CTU_160371 210402s9999 xx 000 0 und d 664.96 S536 Shaw, Susan A. Marketing the products of aquaculture Susan A. Shaw Rome Food and Agriculture Organization of the United Nations 1986 This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits. The early chapters focus on the concept of satisfying customer need and the use of market research to construct marketing system models which can be used to correctly position existing products and formulate plans for new products or strategies. Then it is shown that execution of marketing programmes involves the other variables of price, promotion and distribution. Application and control of these variables is described with examples from various sectors of the industry. The text assumes no previous knowledge of marketing, being designed for use by practising managers in the commercial and public sectors and to provide an introductory text for courses on businees management in fisheries and aquaculture. Aquaculture,Aquaculture industry Marketing Bạch Trúc Trung tâm Học liệu Trường Đại học Cần Thơ