01278nam a2200217Ia 4500 CTU_160696 210402s9999 xx 000 0 und d 99000 658.827 Nh105 An, Thị Thanh Nhàn Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu : ( Sách chuyên khảo ) An Thị Thanh Nhàn, Lục Thị Thanh Hường Hà Nội Lao động - Xã hội 2010 Nội dung cuốn sách mô tả những hoạt động truyền thông marketing cơ bản của doanh nghiệp, giúp thương hiệu chiếm trọn trái tim và khối óc của khách hàng bao gồm: công cụ xúc tiến marketing truyền thống, quảng cáo, xúc tiến bán hàng, quan hệ công chúng và bán hàng cá nhân, công cụ hỗ trợ internet, hôci chợ triển lãm, marketing trực tiếp. Brand name products,Product management,Thương hiệu sản phẩm,Quản trị sản phẩm QHieu Trung tâm Học liệu Trường Đại học Cần Thơ