01093nam a2200217Ia 4500 CTU_161884 210402s9999 xx 000 0 und d 8.95 302.2072 R369/3rd Reinard, John C. Introduction to communication research John Reinard Boston McGraw-Hill 2001 This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions Communication,Phương pháp nghiên cứu truyền thông Research,Methodology Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ