01217nam a2200217Ia 4500 CTU_161951 210402s9999 xx 000 0 und d 81.80 302.23 T777 Traudt, Paul J. Media, audiences, effects : an introduction to the study of media content and audience analysis Paul J. Traudt Boston Pearson/Allyn and Bacon 2005 Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society Mass media,Mass media,Mass media,Truyền thông Influence,Audiences,Research,Methodology Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ