http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
This text is designed to make the psychology of persuasion accessible to the non-specialist or non-scientist. It includes an introduction to the subject followed by an examination of issues of definition and measurement, and basic theory and research
edited by Sharon Shavitt, Timothy C. Brock
Persuasion (Psychology),Influence (Psychology),Tâm lý hành vi