01049nam a2200229Ia 4500 CTU_162312 210402s9999 xx 000 0 und d 24.95 659.10973 V519 Verklin, David Watch this listen up : Inside the 300 billion dollar business behind the media you constantly consume David Verklin, Bernice Kanner Hoboken, N.J. John Wiley & Sons 2007 In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. Advertising,Mass media United States,United States Tuyến Trung tâm Học liệu Trường Đại học Cần Thơ