00975nam a2200229Ia 4500 CTU_162760 210402s9999 xx 000 0 und d 24.95 658.8 H181 Hallward, John Gimme! : The human nature of successful marketing John Hallward Hoboken, N.J. John Wiley & Sons 2007 Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nature to make marketing — and advertising — work better. Advertising,Branding (Marketing),Human behavior Brand name products Giang Trung tâm Học liệu Trường Đại học Cần Thơ