01085nam a2200229Ia 4500 CTU_163344 210402s9999 xx 000 0 und d 73.95 658.812 B648 Bligh, Philip CRM unplugged : releasing CRM’s strategic value Philip Bligh, Douglas Turk Hoboken, N.J. Wiley 2004 Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It answers the question: What is the real benefit of customer ERP? By knowing this answer corporations can avoid being disappointed with their implementation Customer relations,Customer relations,Quan hệ khách hàng,Quan hệ khách hàng Management,Management,Data processing,Quản lý,Quản lý,Xử lý dữ liệu Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ