01207nam a2200229Ia 4500 CTU_163803 210402s9999 xx 000 0 und d 7.13 658.8342 I.32 Imbriale, Robert Motivational marketing : How to effectively motivate your prospects to buy now, buy more, and tell their friends too! Robert Imbriale Hoboken, N.J. John Wiley & Sons 2007 Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer Marketing,Tiếp thị Psychological aspects,Khía cạnh tâm lý Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ