01154nam a2200217Ia 4500 CTU_164296 210402s9999 xx 000 0 und d 24.95 658.8 H618 Heyman, Jay H. All you need is a good idea! : how to create marketing messages that actually get results Jay H. Heyman Hoboken, N.J. Wiley 2008 In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages Marketing,Advertising,Small business marketing,Tiếp thị,Quảng cáo Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ