Jaffe, J. (2005). Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising. Hoboken, N.J: Wiley.
Citación estilo ChicagoJaffe, Joseph. Life After the 30-second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. Hoboken, N.J: Wiley, 2005.
Cita MLAJaffe, Joseph. Life After the 30-second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. Hoboken, N.J: Wiley, 2005.
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