Jaffe, J. (2005). Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising. Hoboken, N.J: Wiley.

Jaffe, Joseph. Life After the 30-second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. Hoboken, N.J: Wiley, 2005.

Jaffe, Joseph. Life After the 30-second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. Hoboken, N.J: Wiley, 2005.