rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing
  title info: title
  name:
    name part: Cateora, Philip R
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston, Mass
    publisher: McGraw-Hill/Irwin
    date issued: 2007
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools
  note: Philip R. Cateora, John L. Graham
  subject:
    topic: Export marketing,International business enterprises,Tiếp thị xuất khẩu,Doanh nghiệp kinh doanh quốc tế
  classification: 658.84
  classification: C357/13rd
  record info:
    record creation date: 210402
    record identifier: CTU_164667