01293nam a2200217Ia 4500 CTU_164756 210402s9999 xx 000 0 und d 24.95 302.2 R347 Reich, Brian Media rules! : Mastering today's technology to connect with and keep your audience Brian Reich, Dan Solomon Hoboken, N.J. John Wiley & Sons 2008 Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides. Communication and technology,Mass media,Globalization Giang Trung tâm Học liệu Trường Đại học Cần Thơ