rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Media rules!
  title info:
    sub title: Mastering today's technology to connect with and keep your audience
  title info: title
  name:
    name part: Reich, Brian
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken, N.J
    publisher: John Wiley & Sons
    date issued: 2008
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides.
  note: Brian Reich, Dan Solomon
  subject:
    topic: Communication and technology,Mass media,Globalization
  classification: 302.2
  classification: R347
  record info:
    record creation date: 210402
    record identifier: CTU_164756