01500nam a2200217Ia 4500 CTU_164858 210402s9999 xx 000 0 und d 26.95 658.408 B334 Batstone, David B. Saving the corporate soul-- & (who knows?) maybe your own : Eight principles for creating and preserving integrity and profitability without selling out David Batstone San Francisco, Calif. Jossey-Bass 2003 Saving the Corporate Soul alternates examples of principled companies like Clif Bar and Timberland with those of innovative leaders such as Denny’s CEO Jim Adams, who recovered from a 4 million racial discrimination lawsuit to create a company hailed for its recruitment of minorities. Batstone demonstrates his core belief that "companies thrive once they align the ethics of the company with the values that drive its workers and customers." Readers worried about psychobabble can relax. The topics are nuanced and substantive; they include reputation as the guardian of a company’s brand, restoring sanity to CEO compensation, operating with transparency, moving the company into the community, viewing the environment as a silent stakeholder, and defining core values for a global economy. Leadership,Social responsibility of business dth.trang, Giang Trung tâm Học liệu Trường Đại học Cần Thơ