01429nam a2200229Ia 4500 CTU_165473 210402s9999 xx 000 0 und d 12.95 659.288 B715 Bonk, Kathy The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more Kathy Bonk, Henry Griggs, Emily Tynes. San Francisco, Calif. Jossey-Bass 1999 This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns. Nonprofit organizations,Corporations,Tổ chức phi lợi nhuận,Tập đoàn Management,Public relations,Quản lý,Quan hệ cộng đồng Năm Trung tâm Học liệu Trường Đại học Cần Thơ