01163nam a2200229Ia 4500 CTU_165683 210402s9999 xx 000 0 und d 14.95 658.85 H776 Hoover, John How to sell to an idiot : 12 steps to selling anything to anyone John Hoover, Bill Sparkman Hoboken, N.J. John Wiley & Sons, Inc. 2006 Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques. Selling,Bán hàng Psychological aspects,Khía cạnh tâm lý QHieu Trung tâm Học liệu Trường Đại học Cần Thơ