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  <controlfield tag="001">CTU_165950</controlfield>
  <controlfield tag="008">210402s9999    xx            000 0 und d</controlfield>
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   <subfield code="c">67.32</subfield>
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   <subfield code="a">658.575</subfield>
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   <subfield code="b">P963</subfield>
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  <datafield tag="245" ind1=" " ind2="4">
   <subfield code="a">The PDMA toolbook 3 for new product development</subfield>
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  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="c">edited by Abbie Griffin, Stephen Somermeyer</subfield>
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  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Hoboken, N.J.</subfield>
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   <subfield code="b">John Wiley</subfield>
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   <subfield code="c">2007</subfield>
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  <datafield tag="520" ind1=" " ind2=" ">
   <subfield code="a">The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.</subfield>
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   <subfield code="a">New products,Product management.,Sản phẩm mới,Quản lý sản phẩm</subfield>
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   <subfield code="x">Management.,Quản lý</subfield>
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   <subfield code="i">Phuong, Năm</subfield>
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   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
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