01521nam a2200217Ia 4500 CTU_165993 210402s9999 xx 000 0 und d 96.04 658.05 P594 Pick, James B Geo-business GIS in the digital organization James B. Pick Hoboken, N.J J. Wiley & Sons, Inc 2008 Written specifically for the businessperson, Geo-Business: GIS in the Digital Organization is the first book to provide comprehensive coverage of GIS applications in the business and organizational environment. Going beyond a strictly geographical focus, this book sets GIS in the context of business information systems and other business sub-disciplines such as logistics, marketing, finance, and strategic management. It presents from an organizational perspective the advantages of spatially enabling existing enterprise systems and illustrates how GIS is applied in the real world through rigorous case study analyses of twenty companies, including Baystate Health, Chico’s, Kaiser Permanente, Lamar Advertising Company, Rand McNally, Southern Company, Sears Roebuck, and Sperry Van Ness. Management,Business,Quản lý,Kinh doanh Geographic information systems,Geographic information systems,Hệ thống thông tin địa lý,Hệ thống thông tin địa lý Phuong, Năm Trung tâm Học liệu Trường Đại học Cần Thơ