01287nam a2200193Ia 4500 CTU_166260 210402s9999 xx 000 0 und d 22.35 658.85 J73 Johnston, Mark W. Relationship selling Mark W. Johnston, Greg W. Marshall Boston McGraw-Hill/Irwin 2008 Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike Selling,Relationship marketing,Customer relations,Quan hệ khách hàng Trung tâm Học liệu Trường Đại học Cần Thơ