rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strength through Joy
  title info:
    sub title: Consumerism and mass tourism in the third reich
  title info: title
  name:
    name part: Baranowski, Shelley
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Cambridge, U.K
    publisher: Cambridge University Press
    date issued: 2004
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Based on extensive archival research, this is the first major book on the Nazi leisure and tourism agency, Strength Through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.
  note: Shelley Baranowski
  subject:
    topic: Consumption (Economics),Tourism
  subject:
    topic: History,Government policy,History
  subject:
    temporal: 20th century,20th century
  subject:
    geographic: Germany
  classification: 339.47
  classification: B225
  record info:
    record creation date: 210402
    record identifier: CTU_166395