01250nam a2200229Ia 4500 CTU_166829 210402s9999 xx 000 0 und d 43.06 659.2 M469 Mayhew, Leon H. The new public : Professional communication and the means of social influence Leon H. Mayhew Cambridge Cambridge University Press 1997. Professional specialists have come to dominate public communication, and the modern public of the Enlightenment been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined. Public relations,Quan hệ công chúng,Communication,Giao tiếp Social aspects,Khía cạnh xã hội Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ