01284nam a2200217Ia 4500 CTU_167007 210402s9999 xx 000 0 und d 60 658.4 R771 Rond, Mark de Strategic alliances as social facts : Business, biotechnology, and intellectual history Mark de Rond Cambridge Cambridge University Press 2003 Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers. Strategic alliances (Business),Liên minh chiến lược (Kinh doanh) Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ