01303nam a2200205Ia 4500 CTU_170406 210402s9999 xx 000 0 und d 61.43 659.2 G795 Green, Andy Effective personal communication skills for public relations Andy Green London Kogan Page 2006 Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well. Communication,Influence (Psychology),Quan hệ cộng đồng,Thông tin,Ảnh hưởng (Tâm lý),Public relations Lien,Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ