01042nam a2200193Ia 4500 CTU_171030 210402s9999 xx 000 0 und d 658.835 A832 Asian Development Bank Promoting market opportunities at the base of pyramid (BOP) Asian Development Bank Ha Noi Asian Development Bank 2004 The new concept of Base of the Pyramid (BOP) shows that poor people can be integrated with markets in ways that enable them to access goods and services of high quality and also to become suppliers of good quality and reliable inputs. This bulletin examines the BOP concept, and gives some examples that are already being applied in Vietnam, in addition to discussing potential ways of increasing the effectiveness of selling to, and buying from, the Base of the Pyramid Market segmentations,Market segmentations Tuyết Nga Trung tâm Học liệu Trường Đại học Cần Thơ