01094nam a2200229Ia 4500 CTU_171278 210402s9999 xx 000 0 und d 194.39 658.4012 P398 Peng, Mike W. Global strategic management Mike W. Peng Australia South Western 2009 Introduce a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? Quản trị chiến lược KT623 Strategic planning,Business planning,Kế hoạch chiến lược,Kế hoạch kinh doanh Ánh Vân, Trúc Trung tâm Học liệu Trường Đại học Cần Thơ