01154nam a2200205Ia 4500 CTU_171909 210402s9999 xx 000 0 und d 302.23 R693/CD.2 Rodman, George Mass media in a changing world George Rodman New York McGraw-Hill 2006 Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with Mass media,Truyền thông đại chúng,Mass media,Truyền thông đại chúng,Mass media,Truyền thông đại chúng History,Lịch sử,Social aspects,Khía cậnh xã hội Qhieu Trung tâm Học liệu Trường Đại học Cần Thơ