00653nam a2200193Ia 4500 CTU_172164 210402s9999 xx 000 0 und d 658.8 G841 Grewal, Dhruv Marketing Dhruv Grewal, Micheal Levy New York McGraw-Hill 2008 The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities. Marketing,Tiếp Thị Lan Trung tâm Học liệu Trường Đại học Cần Thơ