01215nam a2200229Ia 4500 CTU_172814 210402s9999 xx 000 0 und d 146.11 658.049 B187 Ball, Donald A. International business The challenge of global competition Donald A. Ball, Wendell H. McCulloch, Jr, J. Michael Geringer New York The McGraw-Hill Companies 2008 A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples. International business enterprises-managent,International business enterprises,International relations Doanh nghiệp quốc tế,Quan hệ quốc tế ngoc huyền, Hải Ý Trung tâm Học liệu Trường Đại học Cần Thơ