APA Citation

(2002). Promotion & marketing for broadcasting, cable & the web, fourth edition. Boston,Oxford: Focal Press.

Chicago Style Citation

Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition. Boston,Oxford: Focal Press, 2002.

MLA Citation

Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition. Boston,Oxford: Focal Press, 2002.

Warning: These citations may not always be 100% accurate.