01397nam a2200217Ia 4500 CTU_172834 210402s9999 xx 000 0 und d 45.97 384.55 P965 Promotion & marketing for broadcasting, cable & the web, fourth edition Edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein Boston,Oxford Focal Press 2002 Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Television broadcasting,Radio broadcasting,Cable television,Phát sóng truyền hình,Phát thanh,Truyền hình cáp Marketing,Marketing,Marketing,Tiếp thị,Tiếp thị,Tiếp thị QHieu uyen Trung tâm Học liệu Trường Đại học Cần Thơ