National cultures and international competition : the experience of Schering AG, 1851-1950
This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's dev...
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Cambridge, UK,New York
Cambridge University Press
2002
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