rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Giải pháp quảng bá thương hiệu nước xả vải Comfort tại thị trường thành phố Cần Thơ
  title info:
    sub title: Luận văn Thạc sĩ Kinh tế chuyên ngành Quản trị kinh doanh
  title info: title
  name:
    name part: Lê, Thị Huỳnh Mai
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Cần Thơ
    publisher: Trường Đại học Cần Thơ
    date issued: 2012
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Đề tài khám phá giá trị thương hiệu nước xã vải Comfort và mức độ ảnh hưởng của thái độ người tiêu dùng đối với chiêu thị tới giá trị thương hiệu Comfort, để từ đó đưa ra các giải pháp quảng bá thương hiệu nhằm nâng cao giá trị thương hiệu Comfort một cách có hiệu quả hơn.
  note: Lê Thị Huỳnh Mai ; Quan Minh Nhựt (Hướng dẫn khoa học)
  subject:
    topic: Brand name products,Branding (Marketing),Nhãn hiệu sản phẩm,Xây dựng thương hiệu (Tiếp thị)
  classification: 658.827
  classification: M103
  record info:
    record creation date: 210402
    record identifier: CTU_177578