rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Copywriting for the electronic media
  title info:
    sub title: A practical guide
  title info: title
  name:
    name part: Meeske, Milan D.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Belmont, CA
    publisher: Thomson/Wadsworth
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: With this book, you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
  note: Milan D. Meeske
  subject:
    topic: Advertising copy,Bản sao quản cáo,Broadcast advertising
  classification: 659.132
  classification: M495
  record info:
    record creation date: 210402
    record identifier: CTU_179254