01391nam a2200205Ia 4500 CTU_179457 210402s9999 xx 000 0 und d 1071600 338.5 H669 Hirschey, Mark Managerial economics Mark Hirschey Mason, Ohio Thomson 2003 The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus. Managerial economics,Quản lý kinh tế Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ