Perreault, W. D. (2010). Essentials of marketing: A marketing strategy planning approach. United States: McGraw-Hill/Irwin.
Chicago ZitierstilPerreault, William D. Essentials of Marketing: A Marketing Strategy Planning Approach. United States: McGraw-Hill/Irwin, 2010.
MLA ZitierstilPerreault, William D. Essentials of Marketing: A Marketing Strategy Planning Approach. United States: McGraw-Hill/Irwin, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.