00844nam a2200217Ia 4500 CTU_180798 210402s9999 xx 000 0 und d 126000 658.827 G388 Gerzema, John Bong bóng thương hiệu : Cuộc khủng hoảng đang len lỏi trong giá trị thương hiệu và cách thức vượt qua nó John Gerzema, Ed Lebar ; Cam Thảo, Ngọc Dung (dịch); Lê Công (hiệu đính) Tp. Hồ Chí Minh Tổng hợp Tp. Hồ Chí Minh 2009 Brand name products,Branding (Marketing),Thương hiệu sản phẩm Valuation,Giá trị Nguyên Trung tâm Học liệu Trường Đại học Cần Thơ