Điều gì khiến khách hàng chi tiền? : Những sự thật về tâm lý mua sắm của người tiêu dùng = Buyology : Truth and lies about why we buy

Trong cuốn sách Điều gì khiến khách hàng chi tiền, tác giả Martin Lindstrom giới thiệu những phát hiện gây chấn động từ nghiên cứu có tên là thần kinh học tiếp thị, đây là một cuộc thử nghiệm đầu tiên nhằm đi sâu vào tìm hiểu bộ não cu...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Lindstrom, Martin
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Lao động - Xã hội 2012
Pynciau:	Marketing,Advertising,Tiếp thị,Quảng cáo
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Byddwch y cyntaf i adael sylw!

Điều gì khiến khách hàng chi tiền? : Những sự thật về tâm lý mua sắm của người tiêu dùng = Buyology : Truth and lies about why we buy

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