Điều gì khiến khách hàng chi tiền? : Những sự thật về tâm lý mua sắm của người tiêu dùng = Buyology : Truth and lies about why we buy

Trong cuốn sách Điều gì khiến khách hàng chi tiền, tác giả Martin Lindstrom giới thiệu những phát hiện gây chấn động từ nghiên cứu có tên là thần kinh học tiếp thị, đây là một cuộc thử nghiệm đầu tiên nhằm đi sâu vào tìm hiểu bộ não cu...

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Bibliographic Details
Main Author:	Lindstrom, Martin
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2012
Subjects:	Marketing,Advertising,Tiếp thị,Quảng cáo
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Điều gì khiến khách hàng chi tiền? : Những sự thật về tâm lý mua sắm của người tiêu dùng = Buyology : Truth and lies about why we buy

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