Điều gì khiến khách hàng chi tiền? : Những sự thật về tâm lý mua sắm của người tiêu dùng = Buyology : Truth and lies about why we buy

Trong cuốn sách Điều gì khiến khách hàng chi tiền, tác giả Martin Lindstrom giới thiệu những phát hiện gây chấn động từ nghiên cứu có tên là thần kinh học tiếp thị, đây là một cuộc thử nghiệm đầu tiên nhằm đi sâu vào tìm hiểu bộ não cu...

Cur síos iomlán

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Lindstrom, Martin
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Hà Nội Lao động - Xã hội 2012
Ábhair:	Marketing,Advertising,Tiếp thị,Quảng cáo
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Bí ar an gcéad duine le tuairim a scríobh!

Điều gì khiến khách hàng chi tiền? : Những sự thật về tâm lý mua sắm của người tiêu dùng = Buyology : Truth and lies about why we buy

Míreanna Comhchosúla