<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01658nam a2200205Ia 4500</leader>
  <controlfield tag="001">CTU_181023</controlfield>
  <controlfield tag="008">210402s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="c">114000</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
   <subfield code="a">658.85</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
   <subfield code="b">L462</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="a">Lợi thế bán hàng :</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="b">Cách tạo dựng và duy trì doanh số vượt trội</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
   <subfield code="c">Dale Carnegie &amp; Associates, Inc., J. Oliver Crom, Michael Crom ; Hạo Nhiên (biên dịch) ; Nguyễn Trịnh Khánh Linh (hiệu đính)</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Thành phố Hồ Chí Minh</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="b">Trẻ</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="c">2012</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
   <subfield code="a">Cuốn sách này chính là cẩm nang tư vấn chi tiết đối với từng bước trong 11 bước của qui trình bán hàng như : Cách tìm kiếm cơ hội kinh doanh từ những khách hàng cũ và mới; Tầm quan trọng của việc tìm hiểu thông tin trước khi tiếp cận khách hàng tiềm năng; Xác định nhu cầu của khách hàng, như mối quan tâm chủ yếu của họ (cái họ muốn), các tiêu chuẩn mua hàng (yêu cầu sản phẩm / dịch vụ ), và động cơ mua hàng chủ yếu ( tại sao khách hàng lại muốn có sản phẩm này/dịch vụ này; Cách tiếp cận những người có quyền quyết định ; Cách bán hàng mà khách hàng không quá bận tâm tới vấn đề giá cả.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Quản lý bán hàng,Sales Management</subfield>
  </datafield>
  <datafield tag="904" ind1=" " ind2=" ">
   <subfield code="i">Ngà,Hải</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
   <subfield code="a">Trung tâm Học liệu Trường Đại học Cần Thơ</subfield>
  </datafield>
 </record>
</collection>
