01234nam a2200205Ia 4500 CTU_184152 210402s9999 xx 000 0 und d 1594000 338.4791 S898 Strategic management in tourism Edited by Luiz Moutinho Wallingford, Oxfordshire CABI 2011 Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector. Tourism,Du lịch Management,Quản lý Hải Trung tâm Học liệu Trường Đại học Cần Thơ