00883nam a2200205Ia 4500 CTU_186053 210402s9999 xx 000 0 und d 658.8 S594 Simon, Leonard S. Analytical marketing Leonard S. Simon, Marshall Freimer New York Harcourt, Brace & World 1970 This book stems from a latent need we perceived in our joint research work. During our construction of analytical models for various decision problems in marketing, the question arose as to whether the type of output we were producing would be taught to students specializing in marketing. Marketing,Tiếp thị Management,Mathematical models,Quản lý,Mô hình toán Hải Trung tâm Học liệu Trường Đại học Cần Thơ