APA Citation

Howard, J. A. (1963). Marketing management: Analysis and planning. Homewood, Ill: R.D. Irwin.

Chicago Style Citation

Howard, John A. Marketing Management: Analysis and Planning. Homewood, Ill: R.D. Irwin, 1963.

MLA Citation

Howard, John A. Marketing Management: Analysis and Planning. Homewood, Ill: R.D. Irwin, 1963.

Warning: These citations may not always be 100% accurate.